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Beach Polo Cup; Dubai; Polo; 2017
Beach Polo Cup - Dubai

On 15 December 2017, Team Nissan Leaf composed of Rashed Albwardy, Tariq Albwardy and Matias Machado, claimed the title at the 2017 Beach Polo Cup Dubai of which Longines is the Partner. The winners were granted an elegant Longines timepiece from the hands of Patrick Aoun, Longines Brand Manager UAE.

New boutique opening, Taiwan; Dream Mall Kaohsiung; 2017
Longines Dream Mall Kaohsiung Boutique Grand Opening & New Record Collection Launch Event

On Wednesday December 13, 2017, Longines celebrated the re-opening of its boutique in Dream Mall Kaohsiung, located in southern Taiwan and took this opportunity to launch the new Record Collection, a line combining classic elegance and excellence, aspiring to become the spearheads of the brand. The brand’s Ambassador of Elegance Chi-Ling Lin graced the event with her presence and participated in the ribbon-cutting ceremony.

New Corporate Boutique, Longines Boutiques, Bürgenstock Switzerland,Giulia Steingruber
Longines officially inaugurates its first Corporate Boutique in Switzerland

Longines marks 185 years of history and innovation by inaugurating today its first Corporate Boutique in Switzerland at the Bürgenstock Resort Lake Lucerne. This celebration, led by Walter von Känel, President of Longines, and Christophe Jeanneret, Brand Manager Swiss Market, was marked by the presence of Giulia Steingruber, Ambassador of Elegance. The ribbon-cutting ceremony took place before a select group of guests and media.

The elegant environment of the boutique, covering more than 80 square meters, enhances a wide range of models on display. It has a natural warm wooden interior display cabinets, each branded with the Longines logo, giving the space a timeless atmosphere. This Longines boutique will allow the clients and watch collectors to come and admire iconic timepieces of the brand, as well as new models.

“We are very proud to have opened our first Corporate Boutique in Switzerland and to provide our customers, visitors and tourists with the opportunity to discover our watches in an elegant environment reflecting the DNA of the brand. The boutique also offers a Museum section retracing Longines’ 185 years of watchmaking expertise,” said Walter von Känel. “Located in this extraordinary place, this boutique welcomes both collectors or enthusiasts as well as anyone curious to discover or acquire an exceptional timepiece.”

Attending this inauguration, Longines Ambassador of Elegance Giulia Steingruber declared: “I am delighted to have been invited to the Bürgenstock Resort for this inauguration and to be able to show my support for Longines. I have been an Ambassador for the brand since 2014 and this participation in an official inauguration here in Switzerland, close to home, is the perfect premiere for me. I believe its sophisticated atmosphere is a perfect match for Longines’ elegance and that of its watches.”

This new Boutique represents a modern interpretation of the brand’s traditional values and 185 years of craftsmanship. With each new boutique opening, Longines takes the opportunity to show different facets of its passion for elegance and constant innovation.

International Award of Merit, Yutaka Take, IFHA, 2017
Yutaka Take to Receive the 2017 Longines and IFHA International Award of Merit

Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, as well as Louis Romanet, Chairman of the International Federation of Horseracing Authorities (IFHA), and Winfried Engelbrecht-Bresges, the Chief Executive Officer of the Hong Kong Jockey Club, will take part in the award ceremony. As the Official Partner and Official Watch of the IFHA, Swiss watchmaker Longines and the IFHA conjointly created the Award of Merit in 2013 in order to honor public figures for their outstanding contribution to the world of horse racing.

A legend in Japan, Take made his riding debut in 1987.  As of 11 December 2017, the Japan Racing Association credits him with 3,940 wins, of which 322 came in graded stakes, while 74 have come in Grade 1. Take has won at least one Grade 1 for 23 straight years and a graded stakes race for 31 consecutive years. He also has the most victories in a year, 212, as well as the most earned prize money in a single year, with that figure standing at ¥4,414,042,000 (about USD$38,931,850).

"It is a great honor to receive such a prestigious award," said Take. "As a jockey, I am happy to fly with a saddle back and forth locally as well as internationally as requested. It doesn't matter if there is a difference in the rules and language, I have been riding the same way everywhere, and therefore did not recognize that I was making a contribution to the achievement and improvement of global horse racing. If my attitude to horse racing has delivered me international recognition with this award, I will make a continuous effort to the development of global horse racing."

Born in 1969, Take followed in his father’s footsteps, as Kunihiko Take was also a famed jockey. In 1987, the younger Take notched his first career victory at Hanshin Racecourse aboard a horse named Dyna Bishop. He ended the season as the champion apprentice with 69 winners. Two years later, he was the overall champion jockey, and Take held that title continuously until 1999, with the exception of 1991.

Although Take has ridden a number of champions, he is most associated with legendary racehorse and champion sire Deep Impact. The pair won a total of seven Grade 1 races, including the 2005 Japanese Triple Crown, and Deep Impact has gone on to be the premier sire in Japan. Currently, Take is known for riding Kitasan Black, the reigning Japanese Horse of the Year, whose final race will come in the Arima Kinen.

Take has also shown his abilities abroad. He has over 100 wins to his credit in eight different countries, including Australia, France, Germany, Hong Kong, Korea, United Arab Emirates, United Kingdom, and the United States. A sampling of his international victories includes Group 1 wins in the Prix d'Ispahan (France), July Cup (England), Hong Kong Cup (Hong Kong), and Dubai Duty Free Stakes (UAE).

Previous winners of the Longines and IFHA International Award of Merit include the Romanet family, Jim Bolger, Alec Head, Seth Hancock, and the late Marcel Zarour Atanacio.


About the International Federation of Horseracing Authorities (IFHA):

The International Federation of Horseracing Authorities (IFHA) is the world peak body for the international sport of Thoroughbred racing. Its 60 members are the national racing authorities across the globe which stage Thoroughbred races.

Major areas of the IFHA’s activities include:

   - Making and amending the International Agreement on Breeding, Racing and Wagering (the IABRW)
   - Policy development relating to welfare and safety of horses and riders
   - International Race Planning and Grading (“black type”)
   - World Rankings
   - Equine Prohibited Substances and Practices
   - Harmonization of Race Day Rules
   - Fostering commercial development of the racing industry globally

The IFHA is a foundation member with Fédération Equestre Internationale (FEI) of the International Horse Sports Confederation and is affiliated to the World Organisation for Animal Health (OIE).

LHKIR;Longines event
Australian Hugh Bowman receives the 2017 Longines World’s Best Jockey Award in Hong Kong

After dominating for the majority of the season, Australia’s Hugh Bowman claimed the “2017 Longines World’s Best Jockey” award, which was presented to him tonight during the Longines International Hong Kong Races Gala Dinner. Besides this prestigious title, Bowman received an elegant Longines timepiece as well as a replica of the crystal vase which will be engraved with his name, alongside the previous winners, Ryan L. Moore and Lanfranco “Frankie” Dettori, who incidentally finished second and third in this year’s competition.

The Australian jockey won 10 of the world’s Top 100 Group/Grade 1 races, and six of those victories came aboard Winx, who was celebrated as the third-highest rated racehorse in the world in 2016 and is currently the highest rated turf horse in the world in the 2017 Longines World’s Best Racehorse Rankings. Amongst Bowman’s great wins, five races were timed by Longines, including the Longines Queen Elizabeth Stakes at Royal Randwick and the Japan Cup in association with Longines at Tokyo Racecourse, which secured Bowman the victory for the 2017 “Longines World Best Jockey” title.

The Longines World’s Best Jockey Award is a proud joint initiative of Longines and the IFHA.  It is based upon performances in the 100 highest-rated Group/Grade 1 international races as established for the year by the Longines World’s Best Racehorse Rankings Committee. The scoring incorporates races from 1 December of the previous year until 30 November of the current year.  Jockeys accrue 12 points for a win, 6 points for placing second, and 4 points for placing third.

The prestigious gala dinner of the Longines Hong Kong International Races also served as the perfect occasion for the Swiss watch brand to present its new TV Spot featuring Longines Ambassador and Asian superstar Eddie Peng, who will be attending the races for the second time, after his presence during the 2014 edition. The TV spot highlights the Official Watch of the event, a model from the Record collection. Combining classic elegance and excellence, this line aspires to become the spearheads of the brand.

Longines Masters of Paris;Show Jumping;Daniel Deusser winner;Chi Ling Lin
Daniel Deusser摘下浪琴表巴黎馬術大師賽桂冠

經過四天的激烈賽事後,「浪琴表巴黎馬術大師賽」(Longines Masters of Paris)今個星期日下午在巴黎北維勒班特展覽中心(Parc des Expositions Paris Nord-Villepinte)圓滿落幕。作為「浪琴表馬術大師賽」系列的冠名伙伴兼官方計時,瑞士鐘表品牌浪琴表非常榮幸能冠名贊助這個週末的兩場重要賽事。策騎「Cornet d’Amour」的Daniel Deusser輕鬆勝出星期日下午舉行的「浪琴表大獎賽」(Longines Grand Prix)。策騎「Hermes Ryan」的Simon Delestre和策騎「Ohlala」的Lauren Hough分別站上頒獎台亞軍及季冠位置。星期五晚,法國騎師Julien Epaillard策騎「Cristallo A LM」首名衝過「浪琴表速度挑戰賽」(Longines Speed Challenge)終點,力壓策騎「Ayade de Septon et HDC」的Kevin Staut和策騎「Limestone Grey」的Lorenzo de Luca。此外,浪琴表首次成為「騎師馬術大師盃」(Riders Masters Cup)的創辦伙伴。這項創新的場地障礙賽匯聚美國和歐洲兩大馬術勢力,於前所未見的跨大西洋賽事中一較高下。

浪琴表亦選擇在這個尊貴的馬術障礙賽活動期間舉行其最新表款康卡斯系列V.H.P.Very High Precision,超高精準度)腕表的法國發布會。這款腕表呈獻石英科技的新突破——精確無匹,採用先進科技,外觀充滿動感,同時洋溢品牌獨有的優雅氣息。搭載的獨家機芯為指針式腕表呈現極高精準度(每年誤差僅±5秒),且能於受到撞擊或磁場干擾後,透過GPD(齒輪位置檢測)系統重置指針,因而康卡斯系列V.H.P.腕表得以獲定位為極度精準的典範。

這項盛事不但結合華麗與頂級運動表現,更讓以飛翼沙漏為標誌的浪琴表有大好機會邀請兩位浪琴表優雅形象大使出席。演員兼模特兒林志玲把握前來法國首都的時機,參觀了位於Printemps Haussmann的浪琴表專賣店,並參加支持者見面會,然後再到巴黎北維勒班特展覽中心觀賞「浪琴表速度挑戰賽」。另一方面,障礙賽騎手Jane Richard出席了於聖奧諾雷(Faubourg Saint-Honoré)浪琴表專賣店舉行的康卡斯系列V.H.P.腕表法國發布會。

這個「浪琴表馬術大師賽」首站亦滿載善心。浪琴表與EEM攜手支持「Sur les Bancs de l’Ecole」組織,並向其頒贈活動期間籌集善款的支票。這個組織致力協助自閉兒童;浪琴表於「浪琴表巴黎馬術大師賽」期間擔任其榮譽贊助人。組織特別為此制訂計劃,讓兒童與馬匹互動,從而協助他們過正常生活,並有機會實現夢想。

此外,瑞士鐘表品牌浪琴表亦透過「浪琴表大獎賽」期間舉行的「Longines Clear the Jump」活動,全力支持JustWorld International。在這個活動中,每當有騎手和馬匹在零犯錯的情況下跳越浪琴表障礙欄,浪琴表即捐出相當於200份膳食的善款。浪琴表藉此向JustWorld International協助的受惠者捐出相當於5,000份膳食的善款。自合作以來,浪琴表已合共捐出超過相當於140,000份膳食的善款,惠及世界上部分最需要幫助的兒童。